Freshly Pressed

UX Battle of the Week: Mothercare vs Mamas & Papas

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Mothercare and Mamas & Papas, two UK-based companies that specialize on baby products, to see how users experienced navigational and core… | Continue Reading |

Category UX Battles Of The Week

Weekly Highlights

UX Battle of the Week: IG vs City Index

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between IG and City Index, two UK-based spread betting and CFD trading companies, to see how users experienced navigational and core tasks as well as how they rate their overall experience on these websites. We ran an… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: H&M vs Scotch & Soda

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between two European fashion companies, H&M (Swedish) and Scotch & Soda (Dutch), to understand how users experienced navigational and core tasks and also how they rated their overall experience on these websites. We ran an unmoderated remote… | Continue Reading |

Category UX Battles Of The Week

Usability or Utility: Part 2 – Gaining Confidence with Sample Sizes

| by Mike Fritz
How to answer questions about utility with confidence Last Time , I discussed the fact that the small sample sizes typically associated with traditional moderated usability testing (5-8) will very rarely be sufficient to ascertain utility, or usefulness of a product or feature. Why? The answer gets to very heart… | Continue Reading |

Category User Experience Research

UX Battle of the Week: Coach vs Kate Spade

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Coach New York and Kate Spade New York, two well known American fashion design companies, to see how users experienced navigational and core tasks as well as how they rate their overall experience on these websites.… | Continue Reading |

Category UX Battles Of The Week

Usability or Utility: Part 1 – Wait they’re not the same?

| by Mike Fritz
A cautionary tale from my humble beginnings I conducted one of my first usability tests while working at a large interactive agency in Boston in 1998. Our client was a large pharmaceutical company, and I had designed an online glucose diary designed to help diabetes patients keep track of their… | Continue Reading |

Category User Experience Research

4 Key Benefits of Prototype Testing with UserZoom

| by UserZoom
Not all prototype testing tools are created equal Prototype testing has a host of benefits for companies, including the ability to decrease costs, time to release, and negative impacts on brand perception. This is because the more issues you can uncover early on the faster and more cost effective they… | Continue Reading |

Category Design

UX Battle of the Week: Adidas vs Under Armour

| by UserZoom
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Adidas and Under Armour, two internationally known fitness clothing and accessories retailers, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites. We ran an unmoderated… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: Claire’s Vs Accessorize

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Claire’s and Accessorize, two internationally known accessories and jewelry retailers, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites. We ran an unmoderated remote… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: Merck Vs Bristol-Myers Squibb

| by UserZoom
The Task-Based UX Benchmark Study UserZoom ran a quick task-based UX benchmark study between Merck and Bristol-Myers Squibb, two well-known pharmaceutical companies, to compare the experience of finding product information online. We ran the unmoderated remote task-based benchmark study with 60 in-the-wild users on their own devices over the course… | Continue Reading |

Category UX Battles Of The Week

Prototyping Woes – Signs You Built Your Product Too Fast

| by UserZoom
Don’t fall into the trap of false progress It’s natural for companies, and the individuals doing the designing and developing, to get invested in and excited about their products. Why else would you spend the time and effort in developing them? Especially when you can see the end result and… | Continue Reading |

Category Design

UX Battle of the Week: Zara Vs Mango

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Zara and Mango, two top Spanish fashion retailers with stores worldwide and online, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites. We ran… | Continue Reading |

Category UX Battles Of The Week

Why You Should Always Test Your Prototypes

| by Guest Author: Jason Ogle
3 reasons why you should always test your prototypes Kim & Don’s eyes meet. The anxiety and fear they see in one another only increases with each gaze. In a futile attempt to calm Kim down, Don reaches out his hand as a reassuring gesture to Kim only to realize… | Continue Reading |

Category Design

Live Webinar: Making UX Agile

| by Danae Vara
Are you working with agile UX? From startups to large enterprises one of the main challenges faced by UX practitioners is integrating user experience best practices into the agile methodology. Project are often scoped with insufficient, late or improper allocation for UX. In this free webinar UX Designer Avik Ganguli… | Continue Reading |

Category Agile

A Simple Template for Writing Usability Tasks

| by John Romadka
Prepping for a Successful Study Crafting tasks and scenarios for a usability study is a balancing act between feast and famine. In order to get realistic insights, you need to provide enough information so users aren't guessing what they need to do, while not providing too much information and biasing… | Continue Reading |

Category Basics

UX Battle of the Week: E.ON Vs British Gas

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between E.ON and British Gas, two of UK’s top energy and gas services providers, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites. We ran… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: P&G Vs Unilever

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between P&G and Unilever, two of the top multinational consumer goods companies in the world, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites. Whilst… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: Axa Vs Aviva

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Axa and Aviva, two top international insurance companies, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites. We ran an unmoderated remote task-based benchmark… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: Tesco Bank Vs Sainsbury’s Bank

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Tesco Bank and Sainsbury’s Bank, two of UK’s most popular financial services providers, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these retail bank’s websites.… | Continue Reading |

Category UX Battles Of The Week

UX Battle of the Week: O2 Vs Three

| by Danae Vara
The Task-Based UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between O2 and Three, two of the most popular mobile and digital communications service providers in the UK, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on… | Continue Reading |

Category UX Battles Of The Week

10 Techniques for Better Understanding Your Users: Part 2

| by Serena Mombelli
Part Two: Post-launch Following on from last week’s blog post on tools and techniques for better understanding your users in the design and building phases, we complete our list of ten with a look at how to monitor and track user behaviour after you’ve launched your digital product. User testing… | Continue Reading |

Category UX Analytics Testing Tools

10 Techniques for Better Understanding Your Users: Part 1

| by Serena Mombelli
Part One: In the design and building phases User research is widely accepted as an integral part of the modern design and development process for new digital products and services. But for some people, even though they know they should be investing more time in usability research, they never get… | Continue Reading |

Category UX Analytics Testing Tools

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