An important component of measuring user experience of a website is to know how it performs in comparison to its competitors.
Competitive benchmarking is a research method where you compare a website’s key performance measures with its direct or indirect competitors.
The results of competitive benchmark studies help establish best practices, form baseline performance metrics, identify problem areas and build a vision and direction for product strategies for the next product release cycle.
Goals of conducting UX Benchmarking
Key outcomes of competitive benchmark testing
Examples of Competitive UX Benchmarking with UserZoom
Get Key Performance Metrics for your website and your competitor’s and draw insights for design changes, with the ultimate goal of enhancing your user’s delight while using your website.
Ease & Satisfaction Metrics
Performance on Revenue Driven Tasks
Likelihood to Recommend: Net Promoter Score
Get representative user feedback
Get feedback from users that match your target user personas by screening them on behavioral, socio-demographic and geographic criteria.
Obtain robust, well-rounded data
Get quantitative, qualitative and behavioral data that give you a more convincing picture of pain points and best practices that tell a compelling story of the user experience.
Convince stakeholders with statistically sound data
Results from large samples give you greater confidence to make business decisions based on competitive metrics.
Test easily & frequently
Repeat the same test quarterly to track performance and evaluate whether you consistently meet business objectives as well as whether you are on par or exceeding against competitors. There is no limit as to how many competitors you can test and no code that needs to be installed.
Benchmark against competitors across multiple devices.
Test how your mobile, tablet and desktop websites perform against competitors’.
UserZoom offers flexibility to test all operating systems, web browsers and devices.