The Science of Great Site Navigation

UX & CX Content Collection

Online Card Sorting & Tree Testing

Websites can have a nice-looking design and well-written content, but it can end up being a wasted effort if consumers cannot find what they’re looking for.

Organizations must recognize the importance of information architecture or else they run the risk of losing potential customers.

So how do you ensure that your website’s structure is easy to navigate and matches your users’ mental model? View this recorded webinar to learn how to conduct remote card sorting and tree testing, two usability techniques that will help you improve the information architecture of your website.

In this 60-minute session, you will learn:

Webinar Card Sorting and Tree Testing
  • How to conduct remote card sorting studies
  • How to conduct tree testing studies
  • When should card sorting and tree testing be conducted
  • How to make sense of the data
  • The benefits of combining both methods
  • A case study featuring Target.com

Meet our Speaker

Jeff Sauro

Jeff Sauro

Principal of Measuring Usability LLC

For fifteen years Jeff has been conducting usability and statistical analysis for companies such as PayPal, Walmart, Autodesk and Kelley Blue Book or working for companies such as Oracle, Intuit and General Electric.

Jeff has published over fifteen peer-reviewed research articles and is on the editorial board of the Journal of Usability Studies.

He is the author of the book Quantifying the User Experience: Practical Statistics for User Research.

Jeff Sauro wrote a great blog post on what he talked about in the webinar and also answered all the questions that we had after the webinar.

View Webinar