The User Experience on Mobile Banking Websites
The pervasiveness of mobile phones and increased adoption of mobile banking underscores the need for the banking industry to provide a good mobile experience.
Our UX researchers created a competitive benchmark study to determine which bank offers the best mobile experience for prospective customers and to assess the impact of the mobile banking experience on brand perception, Net Promoter Score and conversion.
This ebook details mobile banking trends by means of a competitive benchmark in USA, that includes Wells Fargo, Key Bank, U.S.A.A. and CIBC.
In this ebook, you will find:
- Which bank offers the best mobile user experience
- Detailed results of the study, including key performance metrics, pre vs. post brand perception and Net Promoter Scores
- Mobile banking recommendations
- Tips on conducting mobile studies