Building a Voice of the Customer Strategy

UX & CX Content Collection

Identify your company’s strengths and weaknesses from a customer’s point of view.


Listen to your customers, measure their opinions and take actions aimed at increasing your brand loyalty: In this guide you will find out how to create your own Voice of the Customer strategy.

By implementing a working and continuous VoC programme, you positively influence your customer life cycle and revenue.

This guide will tell you:

A Guide to Building a Voice of the Customer programme for your company in the online channel
  1. How to develop a working Voice of the Customer strategy in your company.
  2. What you should measure and why.
  3. What key objectives you need to define.
  4. 10 questions you should always ask your users and customers.

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