Designing For Your Target Audience


The eighth UX seminar in the UserZoom series took place on 27th June, 2013. We heard from industry experts Neil Turner (UX Lead, TUI Travel), Lee Cooper (Head of UX, UserZoom – formerly with Nokia and Google) and Alex Race (Head of UX, British Gas).

On the day, attendees were presented a case study by Neil Turner, outlining the ways the TUI UX team distil, utilise and communicate user research findings; an insight into the rise and fall of persona research by Lee Cooper; and a whistle stop tour from Alex Race of the research, design and lessons learnt from a redesign of the call centre experience at British Gas.

Brands Attended:
Lloyds TSB, Ladbrokes, ITV, Experian, Thetrainline.com, Sky Scanner, 4C Group, Tesco, Everything Everywhere, UCL, Capgemini, BT, TUI Travel, British Gas and many more.

Seminar


See what attendees had to say about the event!



Neil TurnerNeil Turner, User Experience Lead, TUI

As part of the TUI UX and Design team, Neil helped craft the user experience for some of the biggest travel websites in the UK. He has previously worked for an industry leading UX consultancy, full service digital agency and top 10 UK ecommerce website.



Alex RaceAlex Race, Head of User Experience, British Gas

Over the past five years, British Gas has transformed the way in which we interact with our customers, both on and offline. Whilst the future of our industry lies in offering a seamless multi-channel experience for our 15m customers, we have to ensure that we optimise our offline customer service experience too.



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