• UserZoom’s Card Sorting solution is designed to help you define, structure, or improve the taxonomy and menu structure of your website.

    Our solution allows you to:

    • Test an existing site structure or define a new one
    • Easily collect data with no moderation necessary
    • Be more cost-effective compared to in-lab testing as it doesn’t require lab space, research moderation, or compensation for travel

What results do you get?

  • Dendrograms
  • Frequency by Category or Item
  • Raw Data per Participant

Would you like to see the results for yourself?

How does it work?

  • 1 Create your study

    Build a study. Include tasks and follow-up questions. Use logic to manage questions types and answer options.
  • 2 Invite participants

    Invite participants via email, social media or a panel provider.
  • 3 Launch, collect, analyze

    After you launch a study, you can obtain user data in real-time. Combine, filter and export results to various formats.

Why is UserZoom’s software unique?

  • Test large samples

    The more users you test, the more confident you can be in improving the labeling, grouping and organization of information on your site.
  • Randomize Questions

    Within UserZoom's Card Sorting studies, you can choose to randomize questions, helping to reduce participant bias.
  • Choose from two methods

    In an open card sort, participants create and label their own groups. In a closed card sort those groups can be pre-defined for participants.
  • For desktop or tablet

    UserZoom's Card Sorting follows a responsive design, so participants can take studies on their desktop or iPad device.
  • Insert images directly

    Easily add images as items directly into your card sorts, where they can be selected and dragged directly into categories.
  • Customize the look & feel

    Customize the look and feel of a study to best reflect your organization's brand identity

Spotlight Feature: Card Sorting for Tablets

Card Sorting Tablets
  • UserZoom’s Card Sorting is also available for running studies on iPad tablet devices. With this feature researchers can offer a more intuitive participant experience by harnessing the power of the touch-screen interface technology.

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