Software / Research Capabilities

Online Surveys

Robust Surveys to Gather the Data You Need

When you want to better understand your customer’s attitudes, feelings, concerns, and satisfaction levels, UserZoom offers an innovative survey solution just for you.

It’s easy to use and full of advanced features and quality controls so you get accurate results every time. And since testing is all done online, sample size and location isn’t a limitation.

UserZoom not only offers you powerful features to design a successful survey study, we also boast unique interactive data visualizations.

We have developed a proprietary interactive visualization that populates a text cloud based on the frequency of word usage in qualitative testing.

At a glance you can determine the most commonly used descriptors and then analyze them within the context of the whole. This allows you to quantify qualitative results. Export Raw results to Excel or export our data visualizations in presentation format.

Question Types

Choice–One answer: Closed questions in which the user is able to choose one sole answer.

Choice–One Answer (Drop Down): Closed questions where the user is only able to select one sole answer, and the possible answers are shown in a drop-down menu.

Choice–Multiple Answers: Closed questions where the user is able to choose as many answers as he/she finds applicable.

Rating scale–Matrix (one answer per row): Questions where several items are shown that are individually evaluated over a scale that only allows one answer per row.

Rating scale–Matrix (multiple answers per row): Questions with several items that are individually evaluated in a scale with several options that allow more than one answer per row.

Rating scale–One answer (Horizontal): Shows the question and beneath it a scale with the anchors at both ends to evaluate the question or issue.

Rating scale–Semantic Differential Scale: A type of scale that allows us to put two opposite adjectives at both ends.

Rating scale–Net Promoter Score (NPS): A rating of satisfaction measured over the willingness to recommend the website or tested service, classifying them in 3 groups: promoters, detractors and passives.