True Intent is a research approach that enables you to obtain a more holistic view of how well your site is doing
Web analytics provide you with traffic information, but no insight into the visitor profile or their purpose for visiting.
Online surveys may capture the attitudinal information, but not behaviors.
True Intent Studies bridge the gap between Web Analytics and Online Surveys.
By capturing both attitudes and behaviors of your actual site visitors in context of what they’re trying to do on the site, researchers are empowered to make informed decisions about site changes.
Insights gained from True Intent Studies
Discover what kind of visitors are coming to your site
By intercepting site visitors and asking a few questions (e.g., age, gender, customer vs. prospect, first time visitor vs. repeat visitor) you can determine the demographic makeup of your visitors.
Determine what visitors are trying to do
Understand visitors’ true intent by simply asking them. Visitors could be asked to describe the purpose of their visit in an open-ended text question to obtained their unbiased responses. A close-ended, single response question should also be used to easily track and quantify their primary intended task. Results can later be filtered by top intents to understand differences in the site experience by intended task.
Find out what visitors are actually doing on the site
With clickstreams and heatmaps, visualize where visitors are going on the site to understand how they are interacting with your site to perform their intended task.
Determine if visitors are successful in completing their intended task
Ask visitors if they were able to complete their task and also potentially verify if they navigated to the correct page(s) to complete the task.
Quantify what obstacles prevent visitors from task completion
Include a close-ended question to understand what issues visitors encountered while interacting with the site. Validate hypotheses about pain points in the site.
Assess how visitors feel about their experience
Establish a baseline of how visitors feel about your site on measures of usability, trust, appearance and conversion. True Intent studies can be run longitudinally over time. As changes are made to the site, determine how the changes impact user experience.
- Quantitative Data
- Qualitative Data
- Satisfaction Metrics
- Customer Feedback
Would you like to see the results for yourself?
1 Intercept Visitors
2 Obtain Feedback
3 Get Results and Insights
Integrate the data from your True Intent studies with Google Analytics and Adobe Analytics so that you can get deeper insight into your analytics data. Filter traffic data by metrics captured in the study, such as gender, visitor intent, and satisfaction. Obtain the WHY behind your analytics data.